Industry reports show that consumer palates are moving towards a sweeter taste within this sector. As a result, the beer and cider industry has become increasingly experimental and inovative and the major mulitples are offering a more diverse range of products within this category.
Reasearch indicates that 80% of supermarket purchases are made by women and as a result the beer and cider industry are creating products that capture revenue from both sexes. Manufacturers have noted that fruity flavours appeal to both female and male consumers and with this in mind it is easy to see why more and more manufacturers are jumping on the 'Berry Bandwagon,' and how demand for fruit beers and ciders has increased dramatically.
Cobell's expert technical team are able to assist with blending flavours and providing creative and practical advice. Plus, with an extensive knowledge of the fruit cider and beer industry, Cobell's specialist sales team are on hand to source the fruit you want, in the format you need and supply it in almost any pack size.
So, whatever your fruit ingredient and whatever the quantity, give us a call on +44 (0)1392 825400 - our team of experts are always happy to help.