Fruit Juices and Smoothies

Fruit Juices and Smoothies

Juice and smoothies continue to be extremely popular with consumers. Chilled products continue to gain sales and shelf-space from the more traditional long-life ambient juices, and quality is a critical driving factor.

Over the last few years, supermarket chiller space devoted to premium and NFC juice products and smoothies has increased greatly as there is a growing willingness amongst shoppers to spend slightly more for better tasting products and new varieties. The increasing focus on healthy natural foods has also helped growth in the sector, as consumers become more aware of dietary concerns and look to purchase alternatives to more traditional soft drinks without feeling like they are compromising on their enjoyment of the product.

In spite of this buoyant market there is still a great deal of interest in innovation, with manufacturers increasingly looking to incorporate a wider range of natural ingredients to pack their products with nutrients and offer exciting and novel flavour combinations.

There is also renewed interest in more traditional products like apple and orange juice driven by the increasing consumer focus on quality, with major brands revisiting existing ranges or launching new ones to capitalise on the growing demand.

Smaller independent businesses are also helping to drive this development, with a something of a renaisance amongst British orchards pressing their own fruits and blending with a wide range of fruits from traditional raspberries to more exotic offerings like Lemongrass and Ginger.

So, whatever your fruit ingredient and whatever the quantity, give us a call on +44 (0)1392 825400 - our team of experts are always happy to help.

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